About us
Some companies build smartphones and others build cars. At Ghuyom, we are busy building brands and companies from MENA that will lead, dominate and reshape the global market.
About us
At Ghuyom, we are committed to reshaping the global skincare and haircare industry. Currently, organic products make up only 13% of the total beauty market, with growth expected to reach just 16% by 2030. We believe this imbalance needs to change.
Our goal is to become the world’s largest company in organic skincare and haircare, aiming for a $100 billion valuation. We envision a future where organic products are not just an option but the standard, We envision a future where organic products are not just an option but the standard, competing equally with conventional, chemical-based products.
Our vision is to build the world’s largest company in organic skincare and haircare. It's not acceptable that, in 2024, organic products make up only 13% of the market, with growth expected to reach just 16% by 2030. This shows a clear imbalance, especially when no company in the organic space makes more than $500 million in yearly revenue, while the total organic market is valued at less than $22 billion—barely matching the marketing budget of just a few big names in the traditional, chemical-heavy industry.
GHUYOM is a fast-growing startup 🚀, determined to change this situation by revolutionizing the global skincare and haircare market. Our goal is to become the leading company in this field, aiming for a future valuation of at least $100 billion.
We are ready to change the market with our groundbreaking AI robot, designed to be the new ChatGPT of the skincare and haircare industry. This technology will offer personalized skincare and haircare solutions that are more accurate and effective, making it easier for people to get the right products for their needs.
Alongside this, our research-based organic products are here to challenge the biggest players in the industry, including those with the most advanced research and development teams. Our products are made to not only compete but to excel, offering results that are both better and safer. By using natural ingredients and strict testing, GHUYOM makes sure its products are free from harmful chemicals, giving consumers confidence in what they use. Each product is designed to provide great results without the usual worries about traditional chemical-filled options.
We are Ghuyom Lab. We use ‘lab’ to symbolize our commitment to precision and detail. Our goal is clear: To make organic skincare and haircare products mainstream. We want to achieve a 50-50 market share between organic and traditional chemical products within the next 5-10 years—if not sooner. This shift will not only offer healthier choices for consumers but also set new standards for the whole industry, proving that organic products can deliver excellent results without compromise.
