Building the First Billion-Dollar Global Powerhouse in Organic Skincare and Haircare.

We have never accepted anything less than being number one in the world at what we do.

Building the First Billion-Dollar Global Powerhouse in Organic Skincare and Haircare.

We have never accepted anything less than being number one in the world at what we do.

We're building and revolutionizing the market with brands designed to conquer — from MENA to every corner of the globe

We are a vibrant mix of crazy but driven company builders, innovative engineers, creative designers, sharp data scientists, and expert growth strategists — all united by a shared vision to revolutionize the global organic skincare and haircare industry.

Can you believe the crazy high returns of investments in early-stage e-commerce and tech companies?

Are you interested in being part of the biggest investment opportunity in MENA? You don’t want to miss it!